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Search signals
Increase Meta Retargeting Budget by 18%
Meta Retargeting ROAS reached 4.8x over the last 7 days with audience frequency at only 1.4x. Scaling budget will capture warm intent without ad fatigue.
94%
12 mins ago
Pause 'Winter Clearance' Google Search Campaign
91%
28 mins ago
88%
1 hour ago
85%
2 hours ago
96%
3 hours ago
94% confidence
Meta Ads
active
Increase Meta Retargeting Budget by 18%
Impact +$3,800/mo
Effort 5 mins
Updated 12 mins ago
Open in Chat
Meta Retargeting ROAS reached 4.8x over the last 7 days with audience frequency
at only 1.4x. Scaling budget will capture warm intent without ad fatigue.
Evidence
Meta Ads 7-Day ROAS
4.8x
+50% vs prev week
Meta Ads Audience Frequency
1.4x
Healthy (Optimal < 2.5x)
Shopify Cart Abandoners
1,240 users
+22% this week
Implementation
Execute
01
Open Meta Ads Manager
Campaign 'BOF_Retargeting_AlwaysOn'
02
Navigate to Ad Set 'Cart_Abandoners_14D'
03
Increase daily budget from $500/day to $590/day (+18%)
04
Monitor frequency and CPA over the next 48 hours
Strategic reasoning
01
ROAS increased from 3.2x to 4.8x over the past 7 days.
02
Audience frequency remains low (1.4x), indicating headroom before fatigue.
03
High-intent cart abandoners increased by 22% following recent Shopify promotion.
04
Historical campaigns with similar metrics yielded +$3.4k incremental revenue.
Adam | tfox
2:43 PM
Our Meta campaign: Hawaii tops is doing really well, but we will run out of stock in 7 days if the ROAS is steady. Want me to email the supplier?
1
4 replies
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